The Language of Leaders: How Top CEOs Communicate to Inspire, Influence and Achieve Results

ISBN-13: 9780749468125 / Angielski / Miękka / 2013 / 288 str.

Kevin Murray

Opis

The traditional model for what constitutes a good leader is changing, and CEOs and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders.

Based on interviews with over 60 extraordinary leaders from a wide range business and government sectors, The Language of Leaders provides a unique insight into how they have responded to the demands of a transparent world, reports on what they have learned, and creates a lexicon for successful communication. Their message is resoundingly clear - communication is now a crucial skill of leadership. Topics include: why trust is essential to leadership; how to engage and motivate people; what characteristics to look for when hiring leaders; what steps are needed to take in order to become a more effective communicator.

This second edition includes new interviews with a dozen industry leaders ranging from a financial services ombudsman to education and health care professionals, many of them hard hit by the recession.

Recenzje

"A treasure chest of precious stories and ideas that will be of enormous value to all who read it for many years to come." John Heaps, Chairman, Eversheds Llp

Spis treści

• • Chapter - 00: Introduction: communicate to inspire;
• Section - ONE: Why you need to be a better communicator if you want to lead;
• • Chapter - 01: Napoleon's leadership legacy;
  • Chapter - 02: Leadership transformed - life in the fishbowl;
  • Chapter - 03: The 12 principles of leadership communication;
• Section - TWO: The fundamentals;
• • Chapter - 04: Learn to be yourself, better;
  • Chapter - 05: Provide a framework for leadership and action, through mission and values;
  • Chapter - 06: Communicate the future to drive the present;
  • Chapter - 07: Bring the outside in and focus on building relationships and trust;
  • Chapter - 08: Engage and align through conversations;
• Section - THREE: Communicate, communicate, communicate;
• • Chapter - 09: It's all about them - the need for audience centricity;
  • Chapter - 10: The inspiring effect of listening leaders;
  • Chapter - 11: Stand up to stand out - why you need a point of view;
  • Chapter - 12: The power of stories;
  • Chapter - 13: Watch out for the undermining signals beyond the words;
  • Chapter - 14: Prepare properly for public platforms;
• Section - FOUR: Conclusion;
• • Chapter - 15: Learn, rehearse, review, improve; become fluent in the language of leaders;
  • Chapter - 16: Leadership in the public sector - is it different?;
  • Chapter - 17: If you remember nothing else...;
  • Chapter - 18: The tough questions all leaders need to ask of themselves

O autorze

Kevin Murray is a business author and speaker with more than 45 years of leadership experience, based in the UK. He ran the UK's biggest PR and communications group for 20 years, from where he also personally advised dozens of CEO's from major global and national companies. Previously, he had been director of communications for British Airways, The Atomic Energy Authority and Bayer, the chemicals company. Kevin Murray is a Fellow of the Chartered Institute of Public Relations and a Companion of the Chartered Management Institute.

His four business books are all published by Kogan Page: The Language of Leaders; Communicate to Inspire; People with Purpose; Charismatic Leadership.