The Korean Economy: From Growth to Maturity

ISBN-13: 9781138563896 / Angielski / Twarda / 2019 / 114 str.

You-Il Lee; Richard Lee

Opis

This book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy based on data collected from fieldwork.

Spis treści

1. Introduction  Part I: The Political Economy of Korea  2. Evolution of Korean Political Economy  Part II: Korea’s Mature Economy: Perceptions of Korea-based MNCs  3. Interviews with Multinational Corporations (MNCs) in Korea  Part III: Branding Korea  4. Korea and its Nation Brand  5. The Impact of Korea’s Industrialization on Nation Brand  6. Korea’s Nation Brand and its Products and Consumers  7. Concluding Remarks