The King of Drinks: Schnapps Gin from Modernity to Tradition

ISBN-13: 9789004160910 / Angielski / Miękka / 2007 / 268 str.

Dmitri Van Den Bersselaar

Opis

Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for African ritual