The Keys to the Ladies' Room: A New Business Model for Financial Advisors

ISBN-13: 9781477298329 / Angielski / Miękka / 2012 / 186 str.

Adri Miller-Heckman

Opis

The Keys to your future success Women are a goldmine of opportunity for any financial advisor looking to accelerate business growth. The key is knowing what women want and how to apply that knowledge to attract more female clients and generate more referrals. This book is your personal roadmap to making that shift. With the Keys to the Ladies Room you will discover how easy it can be to: - Understand the difference in how men and women relate to money - and convert that knowledge to create a more purpose driven business model. - Develop your personal story which inspires more trust and confidence with both prospects and clients faster - Share what you do in a way that leaves the listener sitting up and craving for more. - Incorporate a more purpose driven process that engages both clients and prospects simultaneously, uncovering more assets and opportunities. - Articulate your true value as a financial advisor (and it's not what you think )that wins you the big business With time-tested scripts and practical, step-by-step guidance from a former Smith Barney National Training Officer, this book promises to transform your marketing and accelerate business growth by attracting more women clients and creating more loyal raving fans. -This book is destined to start a new revolution in the financial services industry. Adri has artfully combined the strengths of women with the experience and wisdom of men to create a new, refreshing business model for financial advisors. She speaks directly to what advisors need - and what clients want. This is a must-read for any financial professional looking to create a deeply meaningful and highly profitable advisory practice.- Barbara Stanny, Bestselling author of Prince Charming Isn't Coming, Overcoming Underearning, and Secrets of Six-Figure Women