The Journey to a Personal Brand

ISBN-13: 9781138561700 / Angielski / Twarda / 2017 / 162 str.

Douglas Commaille

Opis

A Personal Brand is a positive in the reader’s life professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements, successes, as well as their technical and personal skills. Drawing upon well-known Personal Brands, including Walt Disney and Nelson Mandela, The Journey to a Personal Brand guides readers through creating a distinctive Brand from scratch through to launching it on digital media.This intensely practical guide is essential reading for the professional, the return-to-worker, the student, early retiree or those wishing to improve their life and bring added value to their careers, personal profile or reputation.

Spis treści

Dedication, Acknowledgement, Foreword, List of Figures, List of Personal Brands, Chapter 1 An ever changing World, Chapter 2 From Brands to Personal Branding, Chapter 3 The Personal Brand Equation, Chapter4 Creating a Personal Brand Profile, Chapter 5 Getting into the detail of the Personal Brand profile, Chapter 6 Giving your Brand superior competitive, Chapter 7 Honing the Building Block of your Personal Brand, Chapter 8 The Archetypes that shape your personal brand, Chapter 9 Your Personal Brand value proposition, Chapter 10 Your Personal Brand Narrative, Chapter11 Launching your over the Digital Parapet, Chapter 12 Content is nothing without Context, Chapter 13 Overview of the Personal Brand development process

O autorze

Douglas Commaille ran his own consultancy for 17 years in which time he realised that treating brands as inanimate missed a market for focusing on individuals in transition periods in their lives and careers. He has extensive experience working with organisations globally to encourage their creative, commercial and strategic acuity and has developed a deep understanding of people and cultures.