The Internationalization of SMEs from Developing Countries : The Internationalization of Low & Medium-Tech SMEs: A Case Study of the Foreign Trade Commission of Mexico in Europe

ISBN-13: 9783659903250 / Angielski / Miękka / 2016 / 468 str.

Lorena R. Garcia

Opis

This is a very exciting book that deals with the barriers affecting the internationalization of SMEs from developing countries. This book tackles issues of marketing, innovation and competitiveness that SMEs from low and Medium Technology SMEs in particular from developing countries need to tackle to succeed in demanding markets. This book also sheds light on the role of the government to support the internationalization of SMEs and presents recommendations for policy makers to improve the performance of their SMEs. The findings in this book are based on the National Innovation System theoretical framework that stands away from the neo-classical economy. The finding in this book calls for the intervention of governments and policy makers to improve the competitiveness of their firms and set up policies to increase the absorptive capacity of their SMEs and knowledge transfer among the participants. This fascinating book will help you to understand the internationalization of SMES and the role of the government from another perspective.

O autorze

Lorena Ruiz-Garcia. Bsc. in Business and Economics, Msc. in International Economics, and PhD. in International Business and Marketing from Essex University. I have over 15 years of experience as Business consultant dealing with the internationalization of SMEs, International Trade, Marketing Strategies, and Marketing Online.