ISBN-13: 9781349547272 / Angielski / Miękka / 2006 / 223 str.
ISBN-13: 9781349547272 / Angielski / Miękka / 2006 / 223 str.
Increasingly the world's largest banks have more activity happening internationally. What are the effects of internationalization, and what is a successful business model for the future? This book explores the formulation, implementation and evaluation of internationalization strategies, examining those of the leading banks in eight countries.