The Internationalisation of Retailing in Asia

ISBN-13: 9781138362154 / Angielski / Miękka / 2018 / 240 str.

Opis

Examines recent developments in retailing in Asia, showing in particular how international influences are beginning to be felt in this sector, which has continued to be fairly traditional until recently in many Asian countries.

O autorze

John Dawson is Emeritus Professor of Marketing at the University of Edinburgh

Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Kobe, Japan

Sang Chul Choi is Professor of Distribution and Marketing at Kansai University, Japan

Roy Larke is a Senior Lecturer in Marketing at Waikato University, New Zealand