The Internationalisation of Mobile Telecommunications: Strategic Challenges in a Global Market

ISBN-13: 9781848441118 / Angielski / Twarda / 2008 / 296 str.

Opis

Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.