The International Hotel Industry: Sustainable Management

ISBN-13: 9780789033383 / Angielski / Twarda / 2007 / 226 str.

Lockyer, Timothy

Opis

The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management, placement of hotel location, marketing decisions, and yield management are discussed in detail. This important source provides an extensive bibliography and numerous figures and tables to clearly illustrate ideas.

Spis treści

• Foreword (Asad Mohsin)
• Preface
• Acknowledgments
• Introduction: Characteristics of the Hotel Industry
• Intangibility
• Inseparability
• Variability
• Perishability
• Chapter 1. Location
• Chapter Objectives
• Introduction to Theory: Location
• Location and Room Rate
• The Changing Hotel Location
• Location and New Property Development
• Location and Social Impact
• Location and Employment Opportunities
• Summary
• Discussion
• Case Studies
• Chapter 2. Marketing
• Chapter Objectives
• Introduction to Theory: Marketing
• The Ps of Marketing
• Needs, Wants, and Demands
• Market Segmentation
• Product Differentiation
• Understanding the Factors Guests Are Looking For
• Emotion and the Purchase Decision
• Internal Marketing
• Marketing Research and Intelligence
• Hotels.com
• Summary
• Discussion
• Case Studies
• Chapter 3. Human Resources
• Chapter Objectives
• Introduction to Theory: Human Resources
• Part-Time Employees
• Education and Employees
• Human Resources and Occupancy
• Staff Recruitment and Turnover
• Employee Training
• Employer Expectations
• The Work Week
• Job Rotation
• Summary
• Discussion
• Case Studies
• Chapter 4. Empowerment
• Chapter Objectives
• Introduction to Theory: Empowerment
• Group Empowerment
• Moment of Truth
• Level of Empowerment
• Rewards and Culture
• Leading an Empowered Organization
• Summary
• Discussion
• Case Studies
• Chapter 5. Resource Management
• Chapter Objectives
• Introduction to Theory: Resource Management
• Standards
• Variance Analysis
• Purchasing
• Health and Safety Issues
• Hotel Ownership
• Hotel Life Cycle
• Hotel Refurbishment
• Maintenance Planning
• Housekeeping
• Outsourcing
• Summary
• Discussion
• Case Studies
• Chapter 6. Yield Management
• Chapter Objectives
• Introduction to Theory: Yield Management
• Room Rate and Occupancy
• Pricing Strategies
• Market Segmentation
• External Influences
• Other Hotel Operations
• Impact on Guest Satisfaction
• The Internet
• Summary
• Discussion
• Case Studies
• Chapter 7. Sustainability
• Chapter Objectives
• Introduction to Theory: Sustainability
• External Influences on a Hotel and Sustainability
• Management Decisions and Impact on Sustainability
• Hotels and Social Sustainability
• Summary
• Discussion
• Index
• Reference Notes Included

O autorze

Timothy Lockyer