ISBN-13: 9781032454306 / Angielski / Twarda / 2023 / 226 str.
ISBN-13: 9781032454306 / Angielski / Twarda / 2023 / 226 str.
This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.
Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.
The book features in lessons in: