The Impact of Wars on International Marketing Strategies

ISBN-13: 9786209407574 / Angielski / Miękka / 2026 / 96 str.

Tamer Radwan

Opis

The book examines how wars and armed conflicts fundamentally reshape international markets and corporate marketing decisions. It analyzes the effects of conflict on consumer behavior, pricing, distribution systems, and promotional strategies, demonstrating how traditional growth-oriented marketing models become inadequate under prolonged instability.Using a descriptive and analytical methodology supported by empirical data, the book shows how wars disrupt global supply chains, increase price volatility, weaken brand trust, and accelerate the shift toward digital marketing and strategic flexibility. It argues that international marketing in conflict environments must move from efficiency-driven expansion toward resilience, ethical decision-making, and adaptive strategy.The book is intended for academics, policymakers, marketing professionals, and decision-makers seeking a structured and practical framework for understanding and managing international marketing under conditions of war, geopolitical risk, and continuous crisis.