The Impact of Gender Policy on Women's Representation

ISBN-13: 9783838381091 / Angielski / Miękka / 2010 / 116 str.

Edna Mwale

Opis

This book investigates the impact of the Times of Zambia gender policy on journalistic practices. The policy was formulated to address issues of representation of women both in news coverage and at an institutional level. In spite of the implementation of the editorial gender policy, no change in gendered representation is evident. The book is informed by a Cultural Studies approach to media studies, specifically drawing on the circuit of culture (du Guy et al, 1997) and focused on two specific moments, namely representation and production. Data was collected using two qualitative methods, namely document analysis and semi-structured in-depth interviews. The document analysis established that this policy is informed by a liberal feminist approach to media and identified the weaknesses in its formulation. The subsequent semi-structured in-depth interviews probed the practices and perceptions of male and female journalists and editors in relation to the degree of change in gendered representation in the news.

O autorze

has a Bachelor in Mass Communication from the University of Zambia. She completed her MA in Media Studies at Rhodes University in South Africa in the year 2006. She is now working in the field of Community Developement at the Ndola City Council in Zambia. This marks her first book in the field of Media and Policy.