The Impact and Evaluation of Major Sporting Events

ISBN-13: 9780415494892 / Angielski / Miękka / 2009 / 6 str.

Preuss Holger

Opis

This collection is of particular interest for anyone who intends to enter a bidding process for a major sporting event. It offers the event's host an introduction to ways to generate economic benefits and will enhance understanding of the economics behind major sporting events.

Spis treści

Introduction  1. Post-Event Outcomes and the Post-Modern Turn: The Olympics and Urban Transformations  2. Insights from The XVII Manchester Commonwealth Games  3. Padding Required: Assessing the Economic Impact of the Super Bowl  4. Growth Impact of Major Sporting Events  5. Attracting Major Sporting Events - The Role of Local Residents

O autorze

Holger Preuss is professor for Sport Economy and Sport Management at the Johannes Gutenberg-University in Mainz, Germany. He is specialized in research about mega sport events, in particular the economics of the Olympic Games. He is visiting professor at the Beijing Sport University in order to support Olympic research.