The Illustrated Guide to the Content Analysis Research Project

ISBN-13: 9781138605114 / Angielski / Twarda / 2020 / 148 str.

Patricia Swann

Opis

Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The book’s informal and humorous approach is perfect for any student undertaking mass media research.

Spis treści

1. Getting Started  2. Understanding the Scientific Method  3. Finding Your Research Approach  4. Ethical Considerations  5. Picking Your Research Topic  6. Writing the Literature Review Section  7. Writing the Hypothesis and Research Question  8. Writing the Method Section  9. Writing the Results Section  10. Writing the Discussion and Conclusion Sections  11. Writing the Abstract  12. Formatting, References, and Appendices  13. Sharing Your Research

O autorze

Patricia Swann, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica College, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management. Swann, after 20 years of experience in the public relations and journalism industries, has garnered numerous awards for her work.