The Illusion of Choice: 16 1/2 psychological biases that influence what we buy

ISBN-13: 9780857199744 / Angielski / Miękka / 2023 / 220 str.

Richard Shotton

Opis

Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.

O autorze

Richard is the founder of Astroten, a consultancy the applies behavioural science to marketing.
He started his career in marketing 20 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before specialising in the application of behavioural science.


Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as Marketing Week, The Drum, Campaign, Admap and Quartz.


He tweets about the latest social psychology findings from the handle @rshotton.