ISBN-13: 9781771886529 / Angielski / Twarda / 2018 / 362 str.
ISBN-13: 9781771886529 / Angielski / Twarda / 2018 / 362 str.
This new volume is an insightful look into the great changes in the hospitality and tourism industry in China in recent years. The steady growth of GDP in China, the increasing middle-income population, life style changes of the Chinese people, and fast infrastructure development (speed trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the Chinese hospitality industry, which is booming in China. The volume looks at the value drivers that have impacted hotels, restaurants, meetings and conventions, cruise line industries, tourist attractions, and destination developments.