The History of the Vespa: An Italian Miracle

ISBN-13: 9780367662257 / Angielski / Miękka / 2020 / 134 str.

Andrea Rapini

Opis

Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this book traces the genesis, the commercial success, and the making of the symbolic power of the Vespa from the foundation of the Pontedera plant in Tuscany in the 1920s to the early 1960s.

Spis treści

Introduction  1. On the Wings of the Empire  2. The Genesis of the Vespa  3. Reconstruction  4. Workers  5. The Spectacle of the Vespa  6. Global Vespa.  Conclusion

O autorze

Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia.