The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge

ISBN-13: 9780367242701 / Angielski / Twarda / 2020 / 282 str.

Thomas Kolster

Opis

Uncovers a simple point that is key to driving growth in the 21^st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

O autorze

Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years’ standing, he’s advised everything from Fortune 500 companies to small start-ups. He's a globally experienced keynote speaker, author of the book Goodvertising (2012) and a columnist for Adweek and several other publications. Thomas's belief is simple: change begins with you!