The Hermetic Principle in Strategy Development and Consulting : An unorthodox approach to innovative business strategy formulation in hypercompetitive markets - Theory, Case Study and Business Plan

ISBN-13: 9783639120585 / Angielski / Miękka / 2009 / 100 str.

Herwig Kirchberger

Opis

The denomination of the hermetic principle in strategy development is derived from the ancient hermetic philosophers who believed that everything that was created is based on the same intrinsic principles, just applied to different levels of existence. It assumes that characteristic problems in a business environment of a venture can be well associated with characteristic problems in so called alternative subject rooms. These rooms are thematic clouds of evident problems and associated solutions that have already been proven by nature (e.g. physics, chemistry, biologiy, philosophy). Retransforming these generic solutions to the room of the specific business environment of the company through the application of appropriate stencils can result in strategy alternatives that shall differ substantially from strategies usually applied in the specific market environment. The book is exposing the hermetic principles from 3 different perspectives: In theory, through a case study and through a business plan for a start-up venture that is applying the hermetic principle as a strategy consulter.

O autorze

He holds a Diploma in Applied Physics from the
Technical University of Graz and an MBA in International
Entrepreneurship from the Donau University in Krems. Since 2000
he worked in several strategic management positions in globally
oriented high-tech companies. At present he is primarily active
in the field of Business Development.