The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

ISBN-13: 9780815376880 / Angielski / Miękka / 2018 / 201 str.

Jean-Francois Denault

Opis

The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.

Spis treści

Preface; Chapter 1: Why is this book important?; Chapter 2: Overview of Market Management; Chapter 3: Basics of market research; Chapter 4: Consumer behaviour; Chapter 5: Marketing and commercialization strategies; Chapter 6: Pricing strategy; Chapter 7: Marketing communications; Chapter 8: Marketing metrics; Chapter 9: Market management for services; Chapter 10: Final thoughts

O autorze

Jean-Francois Denault is a Canadian consultant specializing in marketing projects and competitive intelligence. His past clients include advertising agencies, marketing research firms, government agencies and private companies. He has global experience with projects in Europe, Asia, Middle East and North America. Mr. Denault specializes with companies in Life Sciences (biotechnology, pharmaceuticals, medical devices, nutraceuticals and healthcare). He has worked with over 25 life science startups since starting his consulting business in 2003, as well as a number of large corporations, government agencies and life science associations. He holds an executive MBA (specialization in life science), and a graduate degree in communication. He has also completed degrees include a graduate degree in consulting management, a bachelor degree in international commerce, a certificate in financial analysis and an undergraduate degree in East Asian studies.