The Growth and Evolution of Multinational Enterprise: Patterns of Geographical and Industrial Diversification

ISBN-13: 9781852783969 / Angielski

Robert D. Pearce

Opis

As leading enterprises increasingly recognize the need for global strategy in the face of an increasingly competitive business environment, they also need to assess an increasingly heterogeneous range of possible paths to growth. This book offers an empirical analysis of some of these possibilities.