The Graphic Design Reader

ISBN-13: 9781472526472 / Angielski / Miękka / 2019 / 1000 str.

Teal Triggs; Leslie Atzmon

Opis

The Graphic Design Reader brings together key readings in this exciting and dynamic field to provide an essential resource for students, reseachers and pracitioners. Taking as its starting point an exploration of the ways in which theory and practice, canons and anti-canons have operated within the discipline, the Reader brings together writings by key international design and cultural critics, including Leslie Atzmon, Dick Hebdige, Steven Heller, Victor Margolin, Rick Poynor and Adrian Shaughnessy. Extracts are structured into thematic sections addressing graphic design history; education and the profession; type and typography; critical writing and practice; political and social change; the visual landscapes of graphic design, and graphic design futures. Each section has a contextual introduction by the editors outlining key ideas and debates, as well as an annotated guide to further reading and a comprehensive bibliography.The reader features original visual essays that provide a critical platform for understanding and interpreting graphic design practice, as well as a wealth of illustrations accompanying key historical and contemporary texts from the 1920s to the present day.

Recenzje

The Graphic Design Reader is a highly useful resource that will give wider exposure to a wealth of significant and insightful writing on graphic design, much of it new or not widely anthologized Journal of Design History

Spis treści

Introduction: The Graphic Design ReaderSECTION I - HISTORY OF GRAPHIC DESIGN and GRAPHIC DESIGN HISTORYIntroductionIndustry and the Birth of Graphic Design (19th Century to 1980)1. New Kind of Printing Calls for New Design, W.A. Dwiggins2. Note by William Morris on His Aims in Founding the Kelmscott Press, William Morris3. The Studio: Photomechanical Reproduction and the Changing Status of Design, Gerry Beegan4. Narrative Problems of Graphic Design History, Victor Margolin5. Elementary School, J. Abbott Miller6. Graphic Design History by Steven Heller; Georgette Ballance; Texts on Type: Critical Writings on Typography edited by Steven Heller; Philip B. Meggs, Michael Golec?Graphic Design Canon(s) (1980s to present)7. Cult of the Ugly, Steven Heller8. An Interview with Edward Fella, Michael Dooley9. An Unbearable Lightness? Steven Rigley10. Is There a Canon of Graphic Design History? Martha Scotford11. Good History Bad History, Tibor Kalman, J. Abbott Miller and Karrie Jacobs12. Out of the Studio: Graphic Design History and Visual Studies, Rick PoynorIsms and Graphic Design13. The Grid: History, Use, and Meaning, Jack Williamson14. Gebrauchsgraphik as an Early Graphic Design Journal, 1924-1938, Jeremy Aynsley15. Zombie Modernism, Mr. Keedy16. The Global Style: Modernist Typography After Postmodernism, Jeffrey Keedy17. The Bottom Line on Planet One: Squaring up to The Face, Dick Hebdige18. A Brave New World: Understanding Deconstruction, Chuck Byrne and Martha WitteGuide to Further ReadingSECTION II: EDUCATION AND THE PROFESSIONIntroductionII.1 Graphic Design Education1. Education and Professionalism or What's wrong with graphic design education? Katherine McCoy2. England: The Working Party on Typographic Teaching, Michael Twyman3. A Journey Toward Sublime, Damian and Laura Santamaria4. Scaffolding a Human-centred Practice in Graphic Design, Yoko Akama5. VISUAL ESSAY: Future Issue: A Subjective Family Tree of (mostly) American Graphic Designers (1960-2011), Michael Worthington and Yasmin KhanII.2 Post-Graduate Education and Graphic Design as a Profession6. Design Literacy, Discourse and Communities of Practice, Sharon Helmer Poggenpohl7. What is Worth Doing in Design Research?, Meredith Davis8. Locating Graphic Design History in Canada, Brian Donnelly9. French Graphic Design: A Contradiction in Terms? Véronique Vienne10. The Importance of the Dutch Football Club Ajax and Total Football (totaalvoetbal) to the Sport of Graphic Design, Elliott Earls11. Graphic Design: Fine Art or Social Science? Jorge FrascaraGuide to Further ReadingSECTION III: TYPE AND TYPOGRAPHYIntroductionIII.1 History of Type and Typography1. A Brief History of Type Historians, Caroline Archer2. The Crystal Goblet, or Printing Should be Invisible Beatrice Warde3. Fuse 1-20: Wreckers of Typographic Civilisation, Adrian Shaughnessy3. Experimental typography. Whatever that means; Conceptual Type? Peter Bil'ak4. Towards the Cause of Grunge, Tobias Frere-Jones5. About the Making of The Telephone Book, Michael Jon Jensen6. Helvetica, The Film and the Face in Context, Dietmar R. WinklerIII.2 Dimensional, Physical, Digital, and Kinetic Typography8. Dimensional Typography: Case Studies on The Shape of Letters in Virtual Environments J. Abbott Miller 9. Dimensional Typography: The Unbearable Flatness of Being, Leslie Atzmon10. The New Seduction: Moveable Type, Michael Worthington11. Electronic Typography: The New Visual Language, Jessica Helfand12. Working the Art Process by Typing in Computer Code, Casey Reas and Ben Fry in discussion with Javier CandeiraGuide to Further ReadingSECTION IV: GRAPHIC DESIGN CRITICAL WRITING AND PRACTICEIntroductionIV.1 Graphic Design Theory and Design Culture1. Deconstruction and Graphic Design, Ellen Lupton and J. Abbott Miller2. Visual Rhetoric and Semiotics, Edward Triggs3. Shaping Belief: The Role of Audience in Visual Communication, Ann C. Tyler4. Graphic Design as Rhetoric: Towards a New Framework for Theory and Practice in Graphic Design, Arne Scheuermann5. Theories to Understand Graphic Design in Use: The Example of Posters, Jan-Henning RaffIV.2 Writing, Practice, and Graphic Design Criticism6. What is this Thing Called Graphic Design criticism I & II? Rick Poynor and Michael Rock7. Criticism and the Politics of Absence, Anne Bush8. Quietude, Kenneth FitzGerald9. Critical Graphic Design: Critical of What? Francisco Laranjo10. The March of Grimes, Michèle Champagne11. Discourse This! Designers and Alternative Critical Writing, Denise Gonzales Crisp12. Acrobat Reader, Anna Gerber and Teal Triggs13. How and Why Design Matters, Debbie Millman14. Inquiry as a Verb: DesignInquiry, Margo Halverson15. Graphic Design in the Collection of the Museum of Modern Art, Paola AntonelliGuide to Further ReadingSECTION V: POLITICAL & SOCIAL CHANGEIntroductionV.1 Feminism and Radical Graphic Design1. Some Aspects of Design from the Perspective of a Woman Designer, Sheila Levrant de Bretteville2. Non-existent Design: Women and the Creation of Type, Sibylle Hagmann3. Pussy Galore Buddah of the Future: Women, Graphics, etc., Catherine de Smet4.VISUAL ESSAYS:First Things First manifesto,1964, Ken Garland and First Things First 2000 manifesto (1999), Ken Garland, Adbusters5. VISUAL ESSAY: This Year There is No Manifesto, Jonathan Barnbrook and Anil Aykan6 Design and Reflexivity, Jan van Toorn7. Scissors and Glue: Punk Fanzines and the Creation of a DIY Aesthetic, Teal Triggs8. He Might Be Giant: Shepard Fairey, Michael DooleyV.2 Identity and World Graphic Design9. From the Outside In: A Place for Indigenous Graphic Traditions in Contemporary South African Graphic Design, Piers Carey 10. Searching for a Black Aesthetic in American Graphic Design, Sylvia Harris11. Finding Roots & Taking Flight: Expression of Identity in Contemporary Graphic Design in India, Mohor Ray12. Visualizing Multi-Racialism in Singapore: Graphic Design as a Tool for Ideology and Policy in Nation Building, Leong K. Chan13. VISUAL ESSAY: 'Iced Up' and 'Platinum Plus': The Development of Hip-Hop Typographic Ornaments, Ryan Molloy14. South African Health Campaigns Dominate the Political Landscape, Sean O'Toole15. Detachment and Unification: A Chinese Graphic Design History in Greater China Since 1979, Wendy Siuyi WongGuide to Further ReadingSECTION VI: CHANGING VISUAL LANDSCAPESSectional IntroductionVI.1 Branding and the Image Makers1.My Country is Not A Brand, William Drenttel2. Logos, Flags, and Escutcheons, Paul Rand3. A Certain Commitment: Art and Design at the Royal PTT, Paul H. Hefting4. On Logophobia, Elizabeth Glickfeld5. How the First Typeface Designed for the Maori Community is Changing the Way New Zealand Understands its Own Cultural Identity, Margaret AndersenVI.2 Information Visualisation6. VISUAL ESSAY: Design Quarterly: Does it make sense? April Greimanand Making Sense of Making Sense, Louise Sandhaus7. Why Abraham Lincoln Loved Infographics, Gareth Cook 8. The London Underground Diagram: A Semiotic Analysis, John A. Walker9. Bubbles, Lines, and String: How Information Visualization Shapes Society, Peter Hall10. Tell Them Anything but the Truth: They Will Find Their Own. How We Visualized the Map of the Future with Respect to the Audience of Our Story, Michele Graffieti, Gaia Scagnetti, Donato Ricci, Luca Masud, and Mario Porpora11. Data Manifestation: A Case Study, Karin von OmptedaGuide to Further ReadingSECTION VII: GRAPHIC DESIGN FUTURESSectional IntroductionVII.1 The Future of Print Media/the Book1. What is the Cult Future of the Book, Johanna Drucker2. The Signifier of Incompleteness: Editorial illustration in the New Media Age, Nanette Hoogslag3. Rethinking the Book: Navigation and Wayfinding, David Small4. Writing Design: Towards a Culture of Code, Stéphanie Vilayphiou and Alexandre LerayVII.2 The Forefront of Graphic Design Practice5. Social Design: The Context of Post-Conflict Lebanon, Joanna Choukeir6. Emil Ruder: A Future for Design Principles in Screen Typography, Hilary Kenna7. Everything to Come is Designed by You. Tea Uglow8. VISUAL ESSAY: RCA Graphic Design: 1960s-2010s, Rosy PenstonEpilogue: Adaptive Communication, Complex Networks, and Local and Global DesignNotes from the Forefront of Graphic Design, Teal Triggs and Leslie AtzmonAnnotated Guide to Further Reading

O autorze

Teal Triggs is Professor of Graphic Design and Associate Dean, School of Communication, Royal College of Art, UK. Leslie Atzmon is Professor of Graphic Design and Design History at Eastern Michigan University, USA.