The Globalization of Mobilization

ISBN-13: 9783639146509 / Angielski / Miękka / 2009 / 140 str.

Anne Marie Todd

Opis

Global justice movements demonstrate how newcommunication networks are changing social movementstrategy, enabling diverse groups to come togetherunder the rubric of globalization, energizing civicsociety around global issues. This book analyzes thecommunication strategies of global justice movementsto explore the theoretical implications of theglobalization of the public sphere and understand howsocial movements might achieve success in framing awide range of global issues in ways that appeal to adiverse global audience. New technology enhancestrategies of resource mobilization that coordinatethe efforts of individual activists. The rhetoric ofsolidarity reveals how alliances within globaljustice movements transcend ideological differencesthrough collective action to form counterhegemonicpublic spheres as a component of global civilsociety. New technologies have changed theinfrastructure of social movements by linkingdistinct smaller movements within networks of largermovements. Global justice movements have changed themeaning of confrontation and dissent through thedevelopment of a global citizenry, creating newopportunities for civic deliberation worldwide.

O autorze

Anne Marie Todd, Ph.D., is an Associate Professor of
Communication in the Department of Communication Studies at San
Jose State University. She received her doctorate from the
University of Southern California's Annenberg School for
Communication in 2002. Her research interests include
environmental rhetoric, media criticism and social activism.