The Global Foundations of Public Relations: Humanism, China and the West

ISBN-13: 9780815372486 / Angielski / Twarda / 2021 / 216 str.

Robert E. Brown; Burton St John III; Jenny Zhengye Hou

Opis

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

Spis treści

IntroductionRobert E. Brown, Burton St. John III, Jenny Zhengye Hou Chapter 1. The Western Rationales for Public Relations: The Engineering of Human InteractionsBurton St. John III Chapter 2. Ancient Chinese Roots Mingsheng Li Chapter 3. History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Buñuel Jordi Xifra and Maurici Jiménez Chapter 4. The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations Jenny Zhengye Hou Chapter 5. Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period ChinaSimon Moore Chapter 6. Toward a New Dawn of Public Relations: With Charity Toward All Donn James Tilson Chapter 7. Crisis Communication in China Joanne Chen Lyu and Peiyi Huang Chapter 8. Crisis Communication and Humanism in Nigeria: Challenges and OpportunitiesAmiso George Chapter 9. Public Relations and the Performance of EverythingJohanna Fawkes Chapter 10. Humanistic Turn: A New Home for Public Diplomacy?Efe Sevin Chapter 11. A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective Chung-Shing Chan Chapter 12. A New Model of Humanistic PR: The Social BusinessA Conversation with Robin Low