The Global Economics of Sport

ISBN-13: 9780415586191 / Angielski / Miękka / 2012 / 134 str.

Chris Gratton

Opis

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis.

Recenzje

"I found it impressive that such a relatively small book contains so much information. While nowadays many people (including myself) tend to thumb through a book, the present one encourages reading from the beginning to the end with guaranteed oh really?-effects. It is a must have for everybody interested in sport and/or economics." - Pamela Wicker, Managing Leisure

Spis treści

1. The Historical and Economic Development of the Sport Market  2. The Global Sport Market  3. Global Sports Organizations  4. Global Sports Events  5. Global Sport Corporations  6. Sport Broadcasting  7. Sports Sponsorship  8. Globalisation of the Sport Market Costs and Benefits