The Giant FMCG Companies In India

ISBN-13: 9783659638633 / Angielski / Miękka / 2017 / 112 str.

Varun Kesavan

Opis

Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class, with spending anticipated to more than double by 2025. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India's consumer market would be primarily driven by a favourable population composition and increasing disposable incomes. A recent study by the McKinsey Global Institute (MGI) suggests that if India continues to grow at the current pace, average household incomes will triple over the next two decades, making the country the world's fifth-largest consumer economy by 2025, up from the current 12th position. India's robust economic growth and rising household incomes are expected to increase consumer spending to US$ 3.6 trillion by 2020.The maximum consumer spending is likely to occur in food, housing, consumer durables and transport and communication sectors. On the whole this book mainly highlights on the activities being carried out by the major FMCG's in India.

O autorze

Varun Kesavan a voracious and prolific writer by all means.Till date he has published seven books on operational performance of national payments corporation of India Ltd. And a book on banking sector in India and on the growth on the major industries in India, and he has published more than 200 articles in leading newspaper, journals and websites.