The Future of Global Retail: Learning from China's Retail Revolution

ISBN-13: 9781032070414 / Angielski / Twarda / 2021 / 238 str.

Winter Nie; Mark J. Greeven; Yunfei Feng

Opis

China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare.

Spis treści

1. Introduction: The New World of Disruption    Part I: Four Pillars Of New Retail   2. The Rise of China’s E-commerce: A Two-Decade Boom   3. The Ubiquitous Express Delivery: The Hidden Power of Retail   4. Third-party Payment: Turning China Into a Cashless Society   5. Social Media Platforms: The New Retail Accelerator   Part II: Five Stages Of New Retail   6. Location-Based e-Commerce: Lifestyle Remade   7. Fresh Food: Merging Online and Offline   8. Social E-commerce: Reaching the Bottom of the Pyramid  9. Livestream Celebrity Selling: Taking Retail By Storm  10. Ultimate Experience Retail: When Craft Meets e-Commerce  Part III: Making Sense Of New Retail  11. Three Kingdoms: The Invisible Hand of Ecosystems  12. The Conclusion: Retail Reinvented in China for The World