The Franchise Era: Managing Media in the Digital Economy

ISBN-13: 9781474419222 / Angielski / Twarda / 2019 / 336 str.

James Fleury; Bryan Hikari Hartzheim; Stephen Mamber

Opis

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Spis treści

List of Illustrations; Acknowledgements; Foreword, Derek Johnson ; Introduction: The Franchise Era, James Fleury, Bryan Hikari Hartzheim and Stephen Mamber; PART I: THE FRANCHISE: DEFINING AND HISTORICIZING; 1: The (Im)Perfect Organism: Dissecting the Alien Media Franchise, James Fleury and Stephen Mamber; 2: Evil Spawn or Good Business? New Line Cinema, Critters, and Film Franchising at the Margins, Daniel Herbert; PART II: VIDEO GAMES: SOFTWARE, HARDWARE, AND SPACE; 3:The Happiest Plays on Earth: Theme Park Franchising in Disneyland Video Games, Heather Lea Birdsall; 4: 'Now They’re Playing with Power!’: Nintendo’s Classics and Franchise Legacy Management, Matthew Thomas Payne; 5: From Cineludic Form to Mise-en-Game: The Ludification of Cinematic Storyworlds in the Star Wars Video Games, Andreas Rauscher; PART III: ANIMATION: ADAPTATION ACROSS NATIONS, INDUSTRIES, AND PLATFORMS; 6: Ghostly Boundaries: Transnational Tensions and Adapting Animation in the Ghost in the Shell Franchise, Brian Ruh; 7: How to Animate Your Franchise: DreamWorks Animation and the Franchising of How to Train Your Dragon, Rayna Denison; PART IV: TELEVISION: NEW DIRECTIONS FOR A LEGACY MEDIUM; 8: TV Brand-casting, SVOD, and OTT at Comcast and Disney, Jennifer Gillan ; 9: Network Streaming: TV Broadcasters in the Digital Space, Monica Sandler; PART V: EMERGENT PLATFORMS: POSSIBLE FUTURES FOR THE MEDIA FRANCHISE; 10: Transmedia-to-Go: Licensed Mobile Gaming in Japan, Bryan Hikari Hartzheim; 11: Locating Esports Spectatorship – Studio Audience(ing) and Sites of Speculation, Alexander Champlin; 12: Hollywood’s VR Vision: New Frontier or Virtually the Same Thing?, James Fleury; Index