The Four Steps to the Epiphany: Successful Strategies for Products that Win

ISBN-13: 9781119690351 / Angielski / Twarda / 2020 / 384 str.

Steve Blank

Opis

"The book that launched the Lean Startup revolution"--Cover.

Spis treści

The Hero's Journey vIntroduction ixChapter 1: The Path to Disaster: The Product Development Model 1Chapter 2: The Path to Epiphany: The Customer Development Model 23Chapter 3: Customer Discovery 40Chapter 4: Customer Validation 104Chapter 5: Customer Creation 156Chapter 6: Company Building 206Bibliography 265Appendix A: Customer Development Team 280Appendix B: Customer Development Checklist 288Acknowledgments 367About the Author 369

O autorze

About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success.Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.