The Forgotten Foundations of Fundraising: Practical Advice and Contrarian Wisdom for Nonprofit Leaders

ISBN-13: 9781119546467 / Angielski / Twarda / 2019 / 224 str.

Jeremy Beer

Spis treści

Chapter 1 Civil Society, Yes; Sheepskins on the Wall, No--or, the Cons of Being Pro 1Chapter 2 DIRT: Who Gives and Why? 27Chapter 3 The Wending Planner--or, It's the Organization, Man 49Chapter 4 Direct-Mail Prospecting--or, Where the Donors Are 81Chapter 5 Cultivating Your Donor Garden: From Thank-Yous to House Files 107Chapter 6 Getting to Know You: Meetings, Donor Clubs, and Planned Giving 133Chapter 7 Assessing the Donor Party--and, Foundations Are People, Too! 169Conclusion 195Acknowledgments 199About the Authors 201Index 203

O autorze

JEREMY BEER is the cofounder and CEO of American Philanthropic, where he has helped more than 300 nonprofits fundraise. He is the author of The Philanthropic Revolution: An Alternative History of American Charity.JEFFREY CAIN is a founding partner of American Philanthropic, a former executive in the nonprofit and philanthropic community, and is currently CEO of CrossFit, Inc. He is the author of Protecting Donor Intent: How to Define and Safeguard Your Philanthropic Principles.