The Flow of Management Ideas: Rethinking Managerial Audiences

ISBN-13: 9781107182912 / Angielski / Twarda / 2021 / 250 str.

Stefan Heusinkveld; Marlieke Van Grinsven; Claudia Groß

Opis

Traces the flow of management ideas from lectures and seminars given by management gurus to organizational practice and beyond.

Recenzje

'The Flow of Management Ideas brings together and develops the best research on what managers make of new or re-packaged management ideas. While the ideas themselves and those who promote them are familiar to many, it is remarkable that until now, we have known little of their audiences. This book unpacks the ways in which managers use ideas and the gurus who promote them and says as much about management as it does ideas.' Andrew Sturdy, Professor in Management, University of Bristol

Spis treści

1. The Flow of Management Ideas; 2. Studying Audiences; 3. Creating a Positive Atmosphere Among the Audience; 4. Conveying The Applicability of Ideas to Audience Members; 5. Defining Audience Orientations; 6. Understanding Audience Dynamism; 7. Managerial Audiences in Organizational Contexts; 8. Managerial Audiences and Fan Involvement; 9. Conclusion; Appendices; Index.