The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand

ISBN-13: 9789887710974 / Angielski / Twarda / 2017 / 216 str.

Fashionary

Opis

The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.

Spis treści

Chapter 1 - Branding
From creating your brand's visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.

Chapter 2 - Product Development
From tech packs, label guides and determining your product's country of origin, this chapter teaches you everything you need to know about creating garments.

Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.

Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.

Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.

Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.

Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.

O autorze

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".