The Experience Science: A New Discipline on the Rise

ISBN-13: 9783643801111 / Angielski / Miękka / 2012 / 346 str.

Gerhard Frank

Opis

This book is no less than the birth of a new discipline. The Experience Science is the indispensable tool for the global experience economy. Including a detailed analysis of the human experience process, it provides the reader with a teachable methodology for staging unforgettable experiences that make a difference. This book is a must for everyone in the experience industry who wants to leave his / her mark.