The Exercise of Soft Power - U.S. Self-Imaging in International Broadcasting to Iran

ISBN-13: 9783631771983 / Angielski / Twarda / 2019 / 278 str.

Yasmin Djabarian

Opis

This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.

Spis treści

U.S. Public Diplomacy and International Broadcasting to Iran - The United States' Soft Power Approach in the War on Terror - A Programming Analysis of VOA Persian Service - All Eyes on VOA Persian - Public Discourse on the Persian Service's Exercise of Soft Power

O autorze

Yasmin Djabarian studied American Studies and Communication at Johannes Gutenberg University Mainz and American University in Washington. As a doctoral candidate, she spent two semesters at Georgia State University in Atlanta and received a three-year scholarship from the German Academic Scholarship Foundation. She completed her PhD at JGU Mainz in 2017.