The Execution Premium: Linking Strategy to Operations for Competitive Advantage

ISBN-13: 9781422121160 / Angielski / Twarda / 2008 / 336 str.

David P. Norton

Opis

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.

It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to:

Develop an effective strategy--with tools such as SWOT analysis, vision formulation, and strategic change agendas
Plan execution of the strategy--through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards
Put your strategy into action--by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costing
Test and update your strategy--using carefully designed management meetings to review operational and strategic data

Drawing on extensive research and detailed case studies from a broad array of industries, The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy.

O autorze

Robert S. Kaplan (links) ist Professor an der Harvard Business School und bei der renommierten Unternehmensberatung Palladium tätig. David P. Norton ist Präsident von Palladium. Gemeinsam haben Kaplan und Norton die Balanced Scorecard entwickelt, ein Konzept zur Messung der Aktivitäten eines Unternehmens, um den Führungskräften einen Überblick über die Leistungsfähigkeit einer Organisation zu bieten.