The Evolution of New Markets

ISBN-13: 9780199248896 / Angielski / Twarda / 2003 / 240 str.

Paul Geroski

Opis

How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.

O autorze

Paul Geroski is currently Deputy Chairman of the Competition Commission and Professor of Economics at the London Business School. His current research interests are focused on two areas: innovation, technological change, and the evolution of markets, and regulation and competition policy. He sits on the editorial boards of several journals and on the Council of the Royal Economic Society.