The Evolution of Household Technology and Consumer Behavior, 1800-2000

ISBN-13: 9780367595296 / Angielski / Miękka / 2020 / 226 str.

Julia Sophie Woersdorfer

Opis

How has the washing machine changed the way we spend money? Using the washing of clothes as a microcosm of household economics Woersdorfer examines the evolution of technology and practice over a period of growing industrialization. This new evolutionary account of consumer behaviour marks a move towards a more individualistic approach to economics

Spis treści

1 Beyond Time Substitution: An Evolutionary Economic Analysis into the Patterns of Cleanliness Consumption

2 Consumption Behavior as a Learning Process

3 The Origin of the Social Norm of Cleanliness

4 Toward the Modern Washday: Major Steps in the Development of Laundry Technology

5 Consumer Motivations and Washing Machine Advertisements

6 Patterns of Cleanliness Consumption and Time Use

7 Cleanliness Consumption and the Rebound Effect of Energy Efficiency

8 Explaining the Patterns of Cleanliness Consumption

O autorze

Julia Sophie Woersdorfer received her Ph.D. in Economics from the University of Jena, Germany in 2010. Afterward, she took a position as a research associate at the National Academy of Science and Engineering (acatech) before joining the Federal Competition Authority (Bundeskartellamt), Germany, as a civil servant.