The Evolution and Social Impact of Video Game Economics

ISBN-13: 9781498543439 / Angielski / Miękka / 2020 / 180 str.

Casey B. Hart; Hsuan-Yi Chou; Mark D. Cruea

Opis

This book examines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.