It is elegantly written, easy to read and full of entertaining examples.
Michael Kearns is Professor and the National Center Chair in the Computer and Information Science department of the University of Pennsylvania, where he has secondary appointments at Wharton. He has consulted extensively in the finance and technology industries, and on various legal and regulatory matters involving algorithms, data and machine learning.
Aaron Roth is the class of 1940 Bicentennial Term Associate Professor in the Computer and Information Science department at the University of Pennsylvania. He is the recipient of a Presidential Early Career Award for Scientists and Engineers (PECASE), an Alfred P. Sloan Research Fellowship, an NSF CAREER award, a Google Faculty Research Award, and a Yahoo Academic Career Enhancement award.