The Essential Guide to Business for Artists and Designers

ISBN-13: 9781408119037 / Angielski / Miękka / 2011 / 256 str.

UK) Alison Branagan (Visual Arts Consultant

Opis

The Essential Guide to Business for Artists and Designers
is a comprehensive business start up and practical enterprise skills guide that
will appeal to a wide range of artists and designers. This excellent
guide will help artists and designers acquire vital knowledge
and skills to develop a vision and future strategy so they can make a
success of their creative business or arts practice. It
includes seven profiles of established artists and designers, dozens of
apt quotations, illustrated mind maps, diagrams, useful exercises and
is printed in the latest dyslexic friendly font.

Specific topics that are covered include: making creativity pay;
self-employment vs employment; starting up a business; money
management; business planning; building networks; self-promotion;
funding and sponsorship; intellectual property and legal issues;
negotiation tactics and contracts; records, taxes and basic
bookkeeping; trading via the internet, innovation and future trends; a
detailed business glossary and full list of professional bodies. All in
all, this is a thorough guide for all visual artists who want to start
up a business.

'This book cuts through the clatter and the jargon of business, giving
clear, simple advice about how to make a success out of your art
practice or creative company.' Sir James Dyson

Spis treści

Foreword Introduction How to make a living Overview of business start up Building networks Self-promotion Funding and sponsorship Legal issues and creative crimes Confidence and negotiation tactics Money management Records, tax and basic book keeping What next? Summary Glossary Useful organisations Index