The Era of Digital Media : The Beginning of a New Media Revolution

ISBN-13: 9786200569639 / Angielski

Radoslav Baltezarevic

Opis

"The era of digital media - The beginning of a new media revolution" is a book which studies digital media issues and compares them to traditional ones. Mass communication use technical means of communication aimed at a large crowd of people with a strong intention to shape public opinion. Therefore, modern society requires citizens to acquire new knowledge and to be media and technology literate, so they can distinguish, as effectively as possible, the true information from the lies from the media content.This book examines media practices from the perspective of different countries and draws attention to the techniques of media manipulation to which citizens are exposed nowadays. Also, this book identifies problems and offers solutions to ordinary people how to defend themselves against the distorted reality, served on a daily basis through various media.

O autorze

Baltezarevic, Radoslav
Radoslav Baltezarevic, PhD is a full professor in Marketing, Communication, and Media at College for Communications in Belgrade - Republic of Serbia.