The Enterprise as Story: The Role of Narrative in Enterprise-Architecture

ISBN-13: 9781906681340 / Angielski / Miękka / 2012 / 132 str.

Tom Graves

Opis

This groundbreaking book places story at center-stage to explore the role of narrative in enterprise-architecture. Via business story-structures such as the Market-Cycle, and genres such as "We Sell Certainty, " it shows how stories underpin every aspect of the enterprise and how to use story within the architecture to enhance overall enterprise effectiveness.