ISBN-13: 9780759613317 / Angielski / Miękka / 2001 / 132 str.
ISBN-13: 9780759613317 / Angielski / Miękka / 2001 / 132 str.
In a rapidly changing marketplace, consumers are better educated and have more buying options than ever before. Welke explains how to acquire and keep customers in this new environment.