The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience

ISBN-13: 9780765615718 / Angielski / Twarda / 2005 / 192 str.

Edmond H. Weiss

Opis

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.

Spis treści

Acknowledgments; Foreword; 1. The Language of Global Business Is International English; 2. Principles of Simplicity; 3. Principles of Clarity; 4. Reducing Burdens; 5. Writing for Translation; 6. Principles of Correspondence; 7. Principles of Cultural Adaptation; Appendixes

O autorze

Edmond Weiss, PhD, is a writer, lecturer, and consultant, specializing in documentation, presentation, and internationalization for business and technical communication. He began his career producing documentaries for the CBS-owned television station in Philadelphia, later managed media research projects for the Franklin Institute, was associate dean of the University of Pennsylvania’s Annenberg School of Communications, and recently spent a decade on the faculty of the Fordham University Business School. Currently, he is president of Edmond Weiss Consulting.