The Economics of Digital Shopping in Central and Eastern Europe

ISBN-13: 9781009108447 / Angielski / Miękka / 2022 / 70 str.

Bogdan Mroz

Opis

A compact guide to e-commerce in CEE region offering an overview of trends in digital consumer behavior and cross-country comparisons.

Spis treści

Introduction; 1. Systematic literature review of digital innovation in emerging markets of Central and Eastern Europe; 2. The rise of digital shopping in CEE countries – a consumer-led transformation; 3. Key shopper behaviors and drivers across CEE markets; 4. CEE e-commerce market deep dive; 5. Key e-commerce trends in CEE; Conclusions.