The Economics of Business Strategy

ISBN-13: 9781858980065 / Angielski / Twarda / 2003 / 768 str.

John Kay

Opis

This authoritative collection of the most important published articles on the economic basis of business strategy includes articles that illustrate the origins of familiar concepts in business strategy - the experience curve, the portfolio matrix, and the five forces. It also presents the foundations of the modern resource based theory of strategy.