ISBN-13: 9781349351053 / Angielski / Miękka / 2012 / 348 str.
ISBN-13: 9781349351053 / Angielski / Miękka / 2012 / 348 str.
Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.