The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It

ISBN-13: 9780470503669 / Angielski / Twarda / 2011 / 208 str.

M. Darren Root

Opis

Distilled small business advice for accounting practices Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective. Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features

• Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses
• A recognized and widely respected co-author and leader in the accounting field

The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.

Recenzje

'...easy-to-implement advice that should make the difference in building a successful accounting practice. (Finance & Management, April 2011).

Spis treści

A Word about This Book.

A Note from M. Darren Root.

Preface.

Acknowledgments.

Introduction.

Chapter 1: The Story of Steve and Peggy.

Chapter 2: This CPA’s Personal Journey.

Chapter 3: On the Subject of Money.

Chapter 4: The Pursuit of Money.

Chapter 5: On the Subject of Planning.

Chapter 6: The Value of Taking Aim.

Chapter 7: On the Subject of Management.

Chapter 8: Management by Design.

Chapter 9: On the Subject of People.

Chapter 10: We the People.

Chapter 11: On the Subject of Associate Accountants.

Chapter 12: Building a Professional Team.

Chapter 13: On the Subject of Estimating.

Chapter 14: The Value of Pricing.

Chapter 15: On the Subject of Clients.

Chapter 16: Making It All about the Client.

Chapter 17: On the Subject of Growth.

Chapter 18: The Art of Growth.

Chapter 19: On the Subject of Change.

Chapter 20: The Next Generation Accounting Firm.

Chapter 21: On the Subject of Time.

Chapter 22: Managing Choices, Not Time.

Chapter 23: On the Subject of Work.

Chapter 24: Getting to the Real Work.

Chapter 25: On the Subject of Taking Action.

Chapter 26: Getting Things Done.

Afterword.

O autorze

MICHAEL E. GERBER is a small business guru; bestselling author (over 3 million copies combined sales worldwide); the founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world–class start–ups and entrepreneurs in every industry and economy; and the founder of E–Myth Worldwide. E–Myth Worldwide transforms the way small business owners grow their companies and has evolved into an empire over its history of nearly three decades. Michael Gerber′s passion and genius for understanding entrepreneurs and the workings of small businesses are the crux of his tremendous worldwide appeal and success. For more information, visit www.MichaelEGerber.com.

M. DARREN ROOT, CPA, CITP, is CEO of Root & Associates, a nationally recognized speaker, and Executive Editor of the accounting profession′s leading technical trade publication, The CPA Technology Advisor. Darren has also built a world–class organization dedicated to educating accountants on transforming from technicians to savvy business leaders and building Next Generation Accounting Firms™. Darren′s passion to change the way firms work, combined with twenty–five years of practical experience and technology expertise, has enabled him to emerge as a thought leader and trusted coach to small and mid–sized accounting firms across the country.

Blurb

Praise for The E–Myth Accountant

"Read it and then do it. There′s probably no professional who could benefit more from the E–Myth principles than the accounting firm owner, and longtime accounting professional and firm owner Darren Root understands that better than anyone. This book offers powerful and practical direction from two business leaders that will change your personal and professional lives."
—MIKE SABBATIS, President and CEO, CCH, a Wolters Kluwer business

"Saying that The E–Myth Accountant is a must–read is an understatement. For many in our profession, this book is the proverbial missing link between the advice others rely on us to provide and how we apply that advice in our own business. Michael and Darren do a masterful job of binding together a powerfully motivating book and a step–by–step guide on transforming a working practice into a thriving business."
—TERESA MACKINTOSH, CPA.CITP, Senior Vice President and General Manager, Professional Market, Thomson Reuters

"Darren′s insight on accounting firms combined with Michael′s original E–Myth vision and methodology have resulted in a book that can help all conscientious accountants improve their lives and firms while providing new levels of client service."
—RANDY JOHNSTON, Executive Vice President, Network Management Group, Inc.

"Every accountant should read this book. The perfect blend of theory and practice provide firm leaders with the knowledge required to build the foundation of a successful business. Putting the E–Myth concepts in practice will quickly dispel any outdated beliefs of how a firm should operate."
—RENÉ LACERTE, CEO and founder, Bill.com

"Darren Root is one of the lead change agents for the accounting profession. This book is a powerful read of Darren′s proven concepts on how firms can transform themselves into a true next–generation firm."
—ERIK ASGEIRSSON, President and CEO, CPA2Biz, Inc., a subsidiary of the American Institute of CPAs

The E–Myth Vertical series brings Michael E. Gerber′s proven E–Myth philosophy to a wide variety of different professional practice areas. The E–Myth, short for "Entrepreneurial Myth," is simple: too many small businesses fail to grow because their leaders think like technicians, not entrepreneurs. Gerber′s approach gives small enterprise leaders practical, proven methods that have already helped transform more than 60,000 businesses. Let the E–Myth Vertical series boost your professional practice today!