The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality

ISBN-13: 9780367661335 / Angielski / Miękka / 2020 / 164 str.

Bradley E. Wiggins

Opis

This book explores cases of consumer activism and cultural, economic, and political critique levied by the purposeful production and consumption of internet memes.

Spis treści

Part 1: Conceptual Voices  1. The Selfish Gene Revisited: Affordances and Constraints of Dawkins’ Meme  2. Internet Memes in Current and Future Academic Research  3. A New Genre of Online Communication  Part 2: Application and Case Studies  4. Politics  5. Public Relations  6. Consumer Activism  7. Audiences  Part 3: Historical Antecedents  8. Pre-Digital Memetic Counterparts  9. Remix Culture, Past-Present-Future  Part 4: Coda  10. Why Memes Matter and Why They Will Remain Relevant

O autorze

Dr. Bradley E. Wiggins is an associate professor and head of the media communications department at Webster Vienna Private University. His investigations of digital culture and discourse involve research on internet memes, social media, and fake news. Additional research includes game and simulation-based learning, intercultural and strategic communication.